While both carry strong historical traditions of service dating back to frontier times, we believe Rocky Mountain Power better reflects the company as it is today, and as we’ll operate for many years to come." "For our customers in Wyoming, Utah and Idaho our former operating names of Pacific Power and Utah Power no longer fit well. "As we closed the transaction with MidAmerican, we heard from many quarters a desire for more regional focus in all our states," Walje said. At that time, three business units were announced: Pacific Power in the company’s Pacific Northwest territory Rocky Mountain Power in the company’s intermountain states and PacifiCorp Energy for the company’s generation and mining operations throughout all six states. PacifiCorp was acquired by MidAmerican Energy Holdings Company March 21, 2006.
"Our new brand name reflects a new regional focus on the Intermountain West and our commitment to customers to maintain our position as a low-cost provider of safe, reliable electric service."
"This change is part of our look toward an exciting future," said Richard Walje, president, Rocky Mountain Power. Western utility, PacifiCorp, will change its Pacific Power and Utah Power operating names in Wyoming, Utah and Idaho and officially use Rocky Mountain Power in all three states beginning July 17. Pacific Power becomes Rocky Mountain Power Pinedale Online > News > July 2006 > Pacific Power becomes Rocky Mountain Power
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